Spray2save - Fragranced sanitizer

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Spray2Save - Fragranced sanitizer.

Spray2save is a local brand of fragranced sanitizers in Kazakhstan, launched in response to Covid-19. The idea behind the brand was to help people keep their hands clean with a sanitizer with a beautiful, minimalist design that fits into everyday style. Unlike a regular sanitizer, Spray2save uses minimal spirit in production and emphasizes design to make the sanitizer an attractive accessory.

The client gave a brief for a video that would showcase the entire line of sanitizers and their benefits. However, the brand had no visual metaphors or references at the time the video was created, so we started working with the client on the visual concept for the future video. I analyzed the entire line of sanitizers and their properties, selected the necessary references and assessed the target audience.

We wanted to show Spray2save as a premium, safe and natural product. That's why we used soft colors and natural lighting. Everything points to the softness of the fragrance and the comfort of using the sanitizer. This contrasts with the stones and dark tones, which express the sturdiness and safety of the sanitizer.